Press - Press releases and -

Aktuelle Pressestimmen

Der Produkt- und Markenschutz im digitalen Vertrieb

30.4.2021

Geschäfte geschlossen, Cafés dicht, die Innenstadt wie ausgestorben. Allein der Onlinehandel rettet den Vertrieb durch die Pandemie-Maßnahmen. Neben dem klassischen Direktvertrieb platziert sich der Onlinehandel mit 68 Prozent an der Spitze, so der Bundesverband Direktvertrieb Deutschland e. V. (BDD) in seiner Studie mit der Universität Mannheim.

Markenschutz für Online-Shops in Krisenzeiten

27.4.2021

Welche Maßnahmen werden für Onlineshops und Hersteller in Krisenzeiten wichtig, um gehandelte Markenware zu schützen? Markenspezialistin Nicole Jasmin Hofmann gibt Tipps.

Probleme mit Plagiaten im Onlinehandel

3.3.2021

Durch den zunehmenden Onlinehandel steigt die Gefahr des Erwerbs von Plagiaten. Die Expertin für Markenschutz, Nicole Jasmin Hofmann, CEO und Co-Gründerin der Sentryc GmbH, erklärt, was Hersteller gegen Produktfälscher unternehmen können.

Current press releases

Where is the counterfeit market heading?

21.3.23

Trends, challenges and recommendations for brand manufacturers

Watch out, fake! Five good reasons to look out for originals when shopping online.

19.10.22

The months from October to December are considered the hot phase of consumption. Black Friday, Cyberweek and Christmas keep the tills ringing in online stores. As the cost of living rises, many consumers want to save as much as possible on their budgets. But those who are led by fantastically low prices in stores, on marketplaces or via social media not infrequently fall into the counterfeiters' trap. In almost three out of four cases, consumers even accept that the product is a counterfeit. This text summarizes why this behavior only provides brief pleasure at best and also causes damage to the environment and people.

Fakes on the German market: this is how big the burden is in 2022

16.10.22

A survey commissioned by Sentryc shows how affected German companies experience the counterfeiting situation, how they assess future developments and what they are actively doing to combat plagiarism.

Sentryc Raises EUR 5 million in Series-A

12.7.22

On course for growth: French VC Seventure Partners invests in Berlin-based AIBrand Protection start-up Sentryc.

Patent bizarre - adventurous trade mark registrations

11.4.22

For Intellectual Property Day, Brand Protection provider Sentryc presents both successful and bizarre patent entries.