Here you can find all press releases from Sentryc and our press review. For more details about our company we recommend our "Sentryc Team" page. If you have any questions, please do not hesitate to contact us personally at press@sentryc.com.
Online-Marktplätze werden auch von Produktfälschern als Umschlagplatz hoch geschätzt. Ein Amazon-Händler ging der Traditionsmarke Knirps jedoch deutlich zu weit, weshalb sie nun auch mit Hilfe von Machine Learning gegen Plagiate und Markenmissbrauch vorgeht. Ein Erfahrungsbericht:
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Mit 18 Jahren hat sich Nicole Hofmann das erste Mal selbstständig gemacht und kurz darauf gegründet:"Natürlich, bin ich auch viel gegen Wände gerannt", sagt sie. Heute spürt sie mit ihrem Unternehmen Produktfälschungen auf - mit Hilfe von selbstlernenden Algorithmen. Bei She Likes Tech erklärt sie, was sie braucht, um gefälschte und nachgeahmte Produkte automatisiert zu erkennen und warum nicht nur gefälschte Rucksäcke und Schuhe, sondern auch gefälschte medizinische Produkte wie Masken während der Corona-Pandemie ein Problem sind.
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Auch in der Krise müssen Unternehmen verkaufen. Derzeit erreichen sie Kunden jedoch nur online.
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The times of bad fakes are over; today's counterfeits are no longer as obvious as a cheap souvenir from a recent holiday. But how can the fakes be easily distinguished from the replica (not fake!) and authentic jerseys? More importantly, why do consumers buy fake merchandise, and how can it be prevented?
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Companies and consumers around the world rely on the OEKO-TEX® brand. In order not to jeopardise this trust, the organisation is constantly investing in its brand protection. Since the beginning of the year, it has relied on the expertise of the Berlin-based Brand Protection company SENTRYC, which uses the software of the same name to track brand abuse and plagiarism on online marketplaces and social media platforms. Online shopping is booming and while the last quarter of the year is characterised by e-commerce with a view to Black Friday and Christmas business, trademark infringements also increase at this time.
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Strike bargains on Black Friday and give your loved ones a special treat for Christmas - that is the traditional idea behind the massive shopping that takes place in the period between Thanksgiving and the end-of-year celebrations. Consumer protectionists explain every year that the supposed special offers turn out to be hardly cheaper compared to the regular prices, but the desire to buy is unbroken.
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Product security expert Nicole Jasmin Hofmann gives six tips on how online shoppers can take a look behind the marketplace mask and never fall for counterfeiters again.
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Counterfeit products entail many risks - both for manufacturers and for their customers. In order to stop counterfeiters and to anticipate their offers, two companies are joining forces: Tailorlux, the manufacturer of concealed markings, and Sentryc, the brand protection software provider, are bundling synergies to protect originals. Physical and digital security thus go hand in hand.
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