Here you can find all press releases from Sentryc and our press review. For more details about our company we recommend our "Sentryc Team" page. If you have any questions, please do not hesitate to contact us personally at press@sentryc.com.
Der Onlinemarkt für gefälschte Waren steigt rasant an. Unternehmen, deren Produkte als Plagiate das Internet überschwemmen, verlieren Reputation, Kundenvertrauen und Umsatz. In nächster Zeit müssen sie sich auf neue Vertriebswege der Fälscher einstellen. Ein besondere Rolle spielen dabei Social Commerce und Metaverse.
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Marken drängen ins “Metaverse”, etablieren Präsenzen auf unterschiedlichsten Plattformen, von Fortnite, über Roblox bis hin zu Decentraland — aber wie lassen sich Marken digital schützen und was kommt im Metaverse auf Marken zu? Nicole Hofmann und ihr Team bei Sentryc kennen sich mit dem Markenschutz und den damit einhergehenden Herausforderungen der digitalen Welt bestens aus und taucht mit Simon in einen intensiven Dialog ab. Über Marken, Markenschutz, Fanprojekte und generative AI wie Midjourney — ein spannender Rundumschlag, den ihr nicht verpassen solltet!
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Die Black Week steht an. Schnäppchenjäger sollten sich da nicht zu sehr von niedrigen Preisen leiten lassen. Denn immer wieder verbergen sich Fälschungen dahinter. Und die schaden Mensch und Umwelt.
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The times of bad fakes are over; today's counterfeits are no longer as obvious as a cheap souvenir from a recent holiday. But how can the fakes be easily distinguished from the replica (not fake!) and authentic jerseys? More importantly, why do consumers buy fake merchandise, and how can it be prevented?
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Companies and consumers around the world rely on the OEKO-TEX® brand. In order not to jeopardise this trust, the organisation is constantly investing in its brand protection. Since the beginning of the year, it has relied on the expertise of the Berlin-based Brand Protection company SENTRYC, which uses the software of the same name to track brand abuse and plagiarism on online marketplaces and social media platforms. Online shopping is booming and while the last quarter of the year is characterised by e-commerce with a view to Black Friday and Christmas business, trademark infringements also increase at this time.
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Strike bargains on Black Friday and give your loved ones a special treat for Christmas - that is the traditional idea behind the massive shopping that takes place in the period between Thanksgiving and the end-of-year celebrations. Consumer protectionists explain every year that the supposed special offers turn out to be hardly cheaper compared to the regular prices, but the desire to buy is unbroken.
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Product security expert Nicole Jasmin Hofmann gives six tips on how online shoppers can take a look behind the marketplace mask and never fall for counterfeiters again.
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Counterfeit products entail many risks - both for manufacturers and for their customers. In order to stop counterfeiters and to anticipate their offers, two companies are joining forces: Tailorlux, the manufacturer of concealed markings, and Sentryc, the brand protection software provider, are bundling synergies to protect originals. Physical and digital security thus go hand in hand.
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