Here you can find all press releases from Sentryc and our press review. For more details about our company we recommend our "Sentryc Team" page. If you have any questions, please do not hesitate to contact us personally at press@sentryc.com.
In der Corona-Pandemie wird deutlich, wie anfällig das internationale Sales Business auf solche plötzlichen globalen Veränderungen reagiert. Absatzmöglichkeiten im stationären Handel reduzieren sich auf ein Minimum und Lieferketten weisen Brüche auf. Plagiate und Preistreiberei gefährden den Markenschutz.
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Viele Unternehmen, ob Start-ups oder Konzerne, versuchen aktuell ihren Beitrag zu leisten, um anderen (Unternehmen) in der Krise beizustehen. Die Angebote sind vielfältig: Hier stellen wir euch – laufend aktualisiert – Hilfsaktionen vor.
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Trends, challenges and recommendations for brand manufacturers
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The months from October to December are considered the hot phase of consumption. Black Friday, Cyberweek and Christmas keep the tills ringing in online stores. As the cost of living rises, many consumers want to save as much as possible on their budgets. But those who are led by fantastically low prices in stores, on marketplaces or via social media not infrequently fall into the counterfeiters' trap. In almost three out of four cases, consumers even accept that the product is a counterfeit. This text summarizes why this behavior only provides brief pleasure at best and also causes damage to the environment and people.
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A survey commissioned by Sentryc shows how affected German companies experience the counterfeiting situation, how they assess future developments and what they are actively doing to combat plagiarism.
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On course for growth: French VC Seventure Partners invests in Berlin-based AIBrand Protection start-up Sentryc.
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For Intellectual Property Day, Brand Protection provider Sentryc presents both successful and bizarre patent entries.
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